Saturday, October 03, 2009

How to Demo Twitter - Holy Kaw!

How to Demo Twitter

Posted 1 day ago and seen 5612 times

This is the set of links that I used to demo Twitter to the Surfing Industry Manufacturers Association. The purpose was to show consumer brands like Reef, Sector 9, and Sanuk how they could use Twitter as a tool. I went down through this list to show them why Twitter is such a valuable marketing tool.

Introduction

  • Home page

  • Profile page

  • Monitor

  • Search

  • Surftech

  • Starbucks VIA

  • Guy Kawasaki or Alltop

  • Watch

  • Search for “Comcast”

  • Search for “Comcast ” or “Directv”

  • Sell

  • Dell Outlet

  • Kogi BBQ

  • Support

  • Comcast Cares

  • JetBlue

  • Interact

  • Virgin America

  • Starbucks

  • Prospect

  • Camaro

  • Camaro near Palo Alto

  • Advanced searches

  • Surfing or skateboarding

  • Tools

  • Tweetdeck for Mac or PC

  • Tweetie for iPhone

  • Tweetmeme to build traffic

  • Twitterfeed to insert RSS feeds.

  • CoTweet for a "CRM" approach.

  • Objective Marketer for tweeting.

  • Best Practices

  • Always be linking—“inform.” Example: Surfing.alltop.

  • Always be responding.

  • Always be getting retweeted.

  • Dogmas to Ignore

  • You should “me-form.”

  • You should not repeat tweets.

  • You should not automate tweeting.

  • You should not use ghosts.

  • Comments (4)

    Oct 03, 2009
    Joe Buhler said...
    Good stuff, but I wouldn't put any advice related to Twitter at the level of "dogma", a bit over the "all"- top, maybe?
    Oct 03, 2009
    DotSauce said...
    This is great list of businesses who get Twitter. I think Hummingbird 2 would be a fantastic addition to Twitter tools section. ( http://bit.ly/eH12M ) This new software lets you keyword target and follow real people. Really excellent performance for small business and individuals looking to gain alot of interested followers and new customers.
    Oct 03, 2009
    Jean said...
    really .. nice post ..congrats .. Out ghost and spammers users on twitter
    Oct 03, 2009
    James Deck said...
    Fantastic set of links. I especially like how you categorised them by best practice category. Thanks guy!

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